EQ, Thirst Equalizer

Product Type:Juice: Coconut Water and Juice; Container: 16 fl oz (473 ml) plastic
BevNET Review: EQ's Lemon Lime flavor combines the light flavor of young coconut water with a pleasant dose of sweet citrus flavor. The result is a product that's unlike any thirst quencher we've ever tried (maybe that's why they call it a thirst "equalizer"). The enjoyable flavor is a great alternative to the often salty taste of mainstream sports drinks. The label, although much improved over their first version, is still a bit hard to read. Specifically, the EQ logo doesn't really fit with the otherwise clean design of the new bottle. Perhaps they should simply call it "Hurricane" (the name of the company) instead of trying to fix this logo. Overall, a vast improvement to the look, but it still needs some tweaking.Reviewed on: 8/27/2007

Product Type:Sports Drinks: Sports Drink; Container: 16 fl oz (473 ml) plastic
BevNET Review: prefer this flavor over the Lemon Lime, mainly due to the more natural flavor, but it also has an enjoyable tropical flavor. Overall, we really like the flavor of this product and could definitely see it being consumed in place of a sports drink, especially during physical activity. However, that conclusion assumes that the consumer is actually willing to pick up the product in the first place, which means they'll have to be able to decipher the strange looking label. Even though they've redone the product's look, we think the EQ logo still needs some work. Reviewed on: 8/27/2007

Product Type:Juice: Coconut Water and Juice; Container: 16 fl oz
BevNET Review: EQ's new Tangelo flavor has beat out Mango Pineapple as our new favorite flavor. The sweet orange like flavor combines nicely with the coconut to give the product a refreshing tropical flavor. Of all the EQ flavors, Tangelo drinks the most like a standard sports drink -- which will make for an easy transition for customers that are otherwise unfamiliar with the coconut water flavor. Reviewed on: 8/27/2007