Accelerade: Mountain Berry

Mountain Berry

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Last Updated: 5/14/2007 8:37 AM

Product Type: Sports Drinks: Sports Drink; Container: 20 fl oz (591 ml) PET
BevNET Review: There's something that's just not right about the flavor of Mountain Berry. Perhaps it's the bitter berry flavor -- or the strange pastiness that's left behind. Either way, it's a less than pleasant drinking experience. Something needs to be done about the bitterness, even it means an increase in the sugar content. Otherwise, the flavor is simply not palatable. Accelerade's bottle isn't much better. There's a dizzying array of text, graphics, and icons on the front of the label, which results in nothing being the primary message of the product. As a result, one can only treat this as a standard sports drink. Overall, this flavor needs some work in flavor and labeling if it wants to attract any meaningful attention from consumers.

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BevNET Product Traffic Rank: #251

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