ACQUAFIBRA

Product Type:Water: Enhanced; Container: 11.15 oz PET
BevNET Review: While the combination of pineapple and mint isn’t likely to whet the palate of the American consumer, it’s actually a very pleasing (and unique) flavor. Since it’s sweetened with acesulfame potassium and aspartame, the product has no sugar, but maintains a pretty natural-tasting level of sweetness. The pineapple and mint flavors work well together, with a light touch of tropical flavor being followed by the cooling sensation of mint flavor. Fiber additives aside, this is definitely a product that we would consume for taste alone. But of course, it does have added fiber (4.9 g) – and B vitamins – making for something that has added value above just refreshment. Like the other flavors, they use a petite looking 11.15 oz. bottle that’s been given a small (1” high) black label and a black cap. The small label feels somewhat cluttered, with a lot of text and images covering what limited space they have. However, the bigger problem is that the placement of the label is hard to read, especially since it sits on the lower portion of the bottle. This will make it somewhat cumbersome for the consumer to evaluate this product, ultimately requiring them to physically pick it up since you can’t read it from afar. Overall, we love the flavor combo and the added vitamins and fiber are a plus, but the label definitely needs some work.Reviewed on: 11/2/2009

Product Type:Water: Enhanced; Container: 11.15 oz PET
BevNET Review: AcquaFibra flavored water is a fiber enhanced beverage that’s sweetened with aspartame and ace-K. From a flavor point of view, it has a mellow but candy like lime flavor that’s relatively easy to drink. While it’s easily identifiable as an artificially flavored product, it doesn’t have too much in the way of aftertaste. The product is fortified with vitamins B3, B5, B6, and B9, but, more importantly, the drink has 4.9g of fiber (polydextrose dietary fiber). While what’s inside the bottle is good in terms of its flavor and value proposition, the exterior of the product needs work. Using an 11.15 fluid ounce plastic bottle, this smallish product looks less than attractive, at least as far as the US market is concerned. Specifically, they’ve got a lot of bottle showing, which, no offense to clear liquid and plastic, doesn’t present the product in an appetizing way. In addition they’ve placed the small label on the lower third of the bottle, which makes it difficult to read due to both the placement and the small typefaces that they have to use as a result. Making the label area bigger and covering more of the bottle would make a huge difference. Otherwise, the brand itself is pretty straight forward, although we think that they should call attention to exactly how much fiber is in the drink. Overall, fiber and vitamin enhanced water sounds like a good idea, but AcquaFibra needs to do a better job presenting this product.Reviewed on: 11/2/2009