Activate Drinks: Immunity (Orange)

Product Type: Water: Enhanced; Container: 16 oz vitamin PET
BevNET Review: The Orange variety of Activate is the “Immunity” blend, which means that it’s fortified with vitamin C, zinc, and Echinacea. Like the rest of the Activate varieties, it features a cap dispensing technology that keeps the functional ingredients separate from the liquid until the consumer is ready to drink the product. After turning the cap, the product is ready to drink within a few seconds. As far as the drinking experience is concerned, it’s not bad, at least as far as diet drinks are concerned. There’s a light orange flavor, but also a pretty strong note of sweetener flavor (they use stevia), so it’s definitely not a product that someone is going to consume for flavor alone. On the exterior of the bottle, the clear label features bright graphical elements and easy to read text. It’s the clear sign of an experienced package designer, giving the product a credible feeling which helps reinforce the product’s intended functionality. Overall, we like the package a lot – it’s one of the best cap dispensed products we’ve seen so far – but the flavor leaves something to be desired. Improving upon that would make this a much more enjoyable drink.

Average User Rating

(6 votes)

BevNET Product Traffic Rank: #420