ActivWater: Focus

Product Type: Water: Enhanced;
BevNET Review: The DragonFruit variety of ActivWater blends a pleasant fruit taste with a mixture of functional ingredients, including Vitamin A, C, B3, B5, B6, B12, E, and Zinc. Along with that are herbal ingredients ginkgo biloba and gotu kola. And last, but not least, they've used the blend of erythritol and pineapple juice to sweeten and flavor (in the case of the pineapple) the drink. It drinks very much like a sports drink flavor, sans salt, and the light level of sweetness makes the product go down easy. The lack of sweetener artifacts is also a big plus that Talking Rain can take advantage of -- we really can't think of another product line that's got it right like ActivWater has. Packaging takes the technical and sporty approach, but they've missed the mark with their effort to blend personality into the drink through the copy on the back. It's a good start though, and the brand would certainly benefit if that personality made its way to other parts of the brand. Overall, exceptional flavor and, minor grievances aside, a good first effort with packaging.

Average User Rating

(16 votes)

BevNET Product Traffic Rank: #254