Last Updated: 11/13/2008 9:26 AM
The "Triple Berry" flavor of the ActivWater line is an enjoyable one. Enhanced with vitamins, antioxidants, and electrolytes, this product's real selling point is its flavor, which maintains low calories and natural sweetness through the use of a erythritol (blended with organic cane juice). There is absolutely no sweetener aftertaste to this drink, which leaves the slightly tart berry flavor as the dominant taste. From a functionality point of view, the product has vitamins A, C, B3, and B6 as well as folic acid, calcium lactate, and tea extract, which account for the antioxidants and electrolytes. Packaging is a square shaped, fully wrapped bottle, which has a modern theme to it. The two tone color and fun text copy are somewhat reminiscent of the market leader, but we think it's a clearly differentiated product. Overall, an innovative tasting product that is very enjoyable.
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