Adina Organic Coffee: Ethiopian Iced Espresso

Product Type: Coffee: Espresso Based; Container: 8.5 fl oz (252 ml) glass
BevNET Review: Unlike your typical beverage marketer, Adina isn't using the word "Ethiopian" to help its marketability. Instead, it's used to denote the fact that they use 100 percent fair trade Harrar Beans from Ethiopia. Fortunately, this extra effort has paid off well -- the product tastes great. It has a rich coffee flavor that's among the best in the category -- it's almost perfect in our opinion. As for the packaging, we have two small suggestions. First, make the wrap on top of the closure easier to open. Second, more prominently market the fact that there was some thought -- and a single source -- to the beans used in this product. Quality of the coffee is too often lost in these types of products, so if you have good stuff, why not hang your hat on it?

Average User Rating

(13 votes)

BevNET Product Traffic Rank: #254