The Guava (or “Guayava”) variety of Agua Con is probably the best formulated and most marketable flavor of the lineup. This really is a matter of a superior flavor combination, with the guava masking the stevia and minimizing the acidic finish that we found in some of the other flavors. However, it’s still not sweet at all, which begs the question: why use stevia if you’re not going to give your product sweetness? It’s certainly going to alienate and/or confuse some segment of the potential consumer base for a product like this. In our opinion, it would be more logical if this product had no sweetener at all, although it feels a bit too similar to Hint. And that’s exactly how we feel when it comes to the packaging. Both the bottle and label feel way too similar, which certainly won’t help Agua Con establish its own identity. Otherwise, we’re just not sure what the are trying to do, with a tagline of “similar taste, just healthier” that makes a reference to something that is unclear. Finally, the aesthetics of the label look amateurish and lack appeal compared with competing products. Overall, there’s a decent concept here, but it needs to be thought out more and executed better.
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