nutrisoda: +Calm (Wildberry Citron)

Product Type: Carbonated Soft Drink: Diet; Container: 12 oz. can
BevNET Review: Of all the flavors, this was our least favorite. Our first issue is the name, “Wildberry Citron”. Despite the fancy name, the flavor is actually a rather pedestrian tasting mixture of berry and lemon flavors. They taste very much like what you’d find in a standard diet CSD. It’s been given a heavy dose of sucralose sweetener, which puts it on par with competing diet CSDs. Either way, it’s not an overly memorable flavor. Our second issue is with the exterior of the product which, despite getting a massive visual overhaul, seems less polished than its predecessor. The squat 12 oz. can doesn’t feel as hip or credible (in terms of functionality and vitamin benefits) as the original, which is the result of making it look much more like a mainstream CSD. Furthermore, there’s the product’s function (“Calm”), which has no explanation or credibility in the current design. Put both of those problems together and we see a product whose function will likely be ignored and whose so-so flavor will have a hard time getting repeat business. Overall, this product needs a lot of work.

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BevNET Product Traffic Rank: #1994