nutrisoda: +Energize (Mandarin + Orange)

Product Type: Carbonated Soft Drink: Diet; Container: 12 oz can
BevNET Review: This variety of Nutrisoda, which is under the “+Energize” tag, drinks very much like a standard diet orange soda, but, as the name implies, with an added energy component. Unlike the other Nutrisoda flavors that we sampled, using energy as a function alleviates our concerns of not explaining the drink’s function as we doubt that any consumer will have a hard time understanding what’s in this drink or what it does. A mixture of caffeine and vitamins is something that should have appeal, especially when paired with the product’s pleasant orange flavor. However, we’re again left feeling like the product is missing something in the way of appeal. Mainly, we think that the organization of front panel text, which goes from energy to flavor to nutrients, skims over the flavor aspect too fast. You’ll also have to turn the can around to find out that it’s a sugar free product, which is somewhat impractical in a cooler. Overall, it’s a good concept, but the visual execution is lacking and leaves the product looking like a value priced CSD.

Average User Rating

(2 votes)

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