nutrisoda: +Focus (Black Cherry + Apple)

Product Type: Carbonated Soft Drink: Diet; Container: 12 oz can
BevNET Review: Formerly a flavor that was used for Nutrisoda’s “Flex” function, this product has been recast and rebranded into a “Focus” flavor. From a flavor point of view, the product drinks like a diet black cherry soda that’s sweetened with sucralose. We don’t really taste the apple flavor in the mix, although there is something that has been added to help cut the tartness at the finish. There are “11 vitamins and nutrients” that have been added to the mix, but the product’s packaging lacks anything that ties them back to the “focus” function. That being said, consumers will either have to have blind faith or do research on the nutrition panel. Further on the packaging front, they’ve made this product look much more like a CSD, eliminating the slim can in favor of a standard 12 oz. That seems like a bad move to us, hurting both the aesthetics of the product and the credibility of its “healthy” side. What remains is something that looks very much like a Pepsi product, especially with its 70’s styling that looks of the same vein as their Throwback products. Either way, we’re not fans of the new look. Aside from disliking the standard 12 oz. can (why not a slim 12-ouncer, instead?), it’s hard to spot the flavor, the color schemes are too close, and the exclusive use of narrow vertical text is hard on the eyes. Definitely a step backwards in our opinion.

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