+Immune (Tangerine + Lime)
Last Updated: 7/28/2009 10:01 AM
What you’ve got inside this can is a somewhat sweet tasting sucralose sweetened CSD that has lime and orange notes to it. As far as diet CSD’s go, it’s actually quite enjoyable, with a nice balance of the two fruit flavors and a moderate amount of carbonation that gives the product a crisp feeling in the mouth. We also appreciate the product’s lack of coloring and their desire to add vitamins and nutrients to the mix. However, the recent switchover to a standard 12 oz. CSD can seems like a step in the wrong direction, making the product look and feel much more like a product from one of the big guys (it’s owned by PepsiAmericas). Conceptually, the change in branding makes sense and is appealing (at least on Nutrisoda's web site), but the execution of the can design seems flawed in many ways. First, the text and colors are hard on the eyes, especially with the shiny metallic backdrop. Second, they call a lot of attention to the word “immune” (more so than the flavor itself), but fail to explain what this means or why it matters. That’s important because ultimately we think that consumers will likely pick this up with their primary focus on refreshment rather than its functional benefits. That being said, making it a bit easier to identify the flavor will help lure them in – and better explaining the function should seal the deal. Overall, we enjoyed the flavor of the drink quite a bit, but the branding needs work.
Container12 oz can
Calories 5, Fat 0g, Sodium 0mg, Potassium 30mg, Total Carbohydrates 1g, Protein 0g
Carbonated water, Citric Acid, Natural Flavor, L-Arginine Base, Ginseng Extract, Magnesium Sulfate, Sucralose, Potassium Sorbate, Potassium Benzoate, Niacinamide, D-Calcium Pantothenate, Zinc Sulfate, Pyridoxine HCl, Folic Acid, D-Biotin, Sodium Selenite, Vitamin B12 (Cyanocobalamin)
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