Of the lineup, Enliven is the clear winner in both flavor and marketability. First, the flavor, which tastes exactly like what is advertised on the bottle: aloe mixed with fruit and vegetable juices. It's surprisingly light, but has a pleasantly subtle vegetable flavor to it. The most distinguishable flavor from the veggie mix is celery, which adds a nice complement to that of the aloe. Finally comes the light touch of sweetness, which goes nicely with the flavor of the drink. Using images of aloe, fruits, and vegetables, this product's label is appetizing. However, the vertical text and conceptual name ("Enliven") seems like a risky move for a drink that uses unfamiliar flavors. Overall, a decent looking and tasting product, but they could do a bit more to make it more visually appealing.
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Functional: Protein Drinks and Supplements
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