Posted: Sep 27, 2011 at 12:00 AM
(Last Updated: Dec 20, 2011 at 3:25 PM)
Aloe Gloe, which is the first aloe product to position itself as “aloe water,” is a stevia and sugar sweetened beverage that is enhanced with aloe powder. From a flavor perspective, the similarities to aloe vera juice are there, but in a much thinner, easier to drink format. It’s light (to the tune of 35 calories) and moderately sweet, with the 15.2 oz. bottle making for something that can be consumed relatively quickly. That said, this product is definitely more of an enhanced water than a straight competitor to aloe vera juice -- but its ultimately something that seems to have much broader potential. Packaging is well thought-out and executed, with the white bottle making for something that looks light and healthy. Compared with what’s out there in the aloe space, we like their “Made in California” approach, which lacks the ethnic vibe that so many other aloe products have. Overall, the blend of lighter flavor and clean, modern packaging make this a product that definitely has a lot of potential.