White Grape (2011)
Last Updated: 12/20/2011 3:25 PM
While most beverages that contain white grape juice tend to hide this information (since it’s typically a filler juice), Aloe Gloe is turning that around and marketing it as a flavor. And, somewhat to our surprise, the white grape flavor actually works really well for this product. It not only provides a nice complement to the aloe flavor, but it also helps provide balance and also helps to mask the stevia that is used in the drink (the product also contains a small amount of added sugar). All in all, the product has a very light and refreshing flavor to it, with just the right amount of sweetness to satisfy the sweet tooth. Packaging is a 15.2 ounce proprietary PET bottle. They’ve done a nice job making the white bottle look modern and chic, which, for the target consumer (primarily females), seems like the right approach. The calorie conscious product (it has 35 calories per bottle) manages to convey its health focus without seeming like a diet product, which, for a product of this type, is definitely a positive. Overall, this is a very well executed product and our favorite of the Aloe Gloe line.
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