Antimatter Energy Drink

Product Type:Functional: Energy Drink: Regular; Container: 8.4 fl oz (250ml) can
BevNET Review: Antimatter Energy Drinks contains ingredients that have actually been flown into space (you can match the code on the can to an actual launch listed on their web site). That's all well and good, but we're not sure what that really means to the drink -- or to the consumer who will see this drink among a sea of others. Inside the can, there's a pretty decent -- albeit somewhat stock tasting -- flavor whose biggest flaw is the syrupy finish that it leaves in your mouth. More importantly, we think that the design of the can and the positioning of the drink are the biggest question marks for this brand. Mainly, we don't think that the design of the can (it looks like a black hole or something) and the name "antimatter" will help consumers make the connection with the space flight. We'd suggest figuring out how to tie that in visually (and with less text) or save some money and drop the space flight bit altogether. Overall, decent taste and an interesting proposition to the consumer -- but we think consumers are likely to miss this drink due to its design and branding.Reviewed on: 1/17/2008