Antimatter Energy Drink - The BevNET.com Review

		Antimatter Energy Drink Microgravity Enterprises, Inc. Tel: 508-486-0081 Fax: 508-486-0082 [Edit Info] [Edit Logo] E-mail: Send Email Inquiry URL: http://www.antimatterdrink.com [Edit] BevNET Traffic Rank: #225 / 1174

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Created: 10/17/2007 2:01:22 PM / Last Update: 10/17/2007 2:01:22 PM

Manufacturer's Brand Overview: [Edit]
Antimatter is the world’s first energy drink made from ingredients that have actually flown in space - never been done before. Its unique formula has been specifically designed to improve mental focus, cut reaction time and increase physical stamina. Light and smooth with a Saturn V class lift, Antimatter is the best tasting energy drink in the solar system - we’ve never lost a blind taste test. In fact, the only thing that tops our taste is our ACCESS for Education Program that provides free flights for education. We are "Bringing Space Down to Earth" by donating payload space on each of our commercial launches for the purpose of allowing students to conduct research and experimentation free of charge.

Antimatter Energy Drink
Category: Energy: Regular; Packaging: 8.4 fl oz (250ml) can

BevNET Review:
Antimatter Energy Drinks contains ingredients that have actually been flown into space (you can match the code on the can to an actual launch listed on their web site). That's all well and good, but we're not sure what that really means to the drink -- or to the consumer who will see this drink among a sea of others. Inside the can, there's a pretty decent -- albeit somewhat stock tasting -- flavor whose biggest flaw is the syrupy finish that it leaves in your mouth. More importantly, we think that the design of the can and the positioning of the drink are the biggest question marks for this brand. Mainly, we don't think that the design of the can (it looks like a black hole or something) and the name "antimatter" will help consumers make the connection with the space flight. We'd suggest figuring out how to tie that in visually (and with less text) or save some money and drop the space flight bit altogether. Overall, decent taste and an interesting proposition to the consumer -- but we think consumers are likely to miss this drink due to its design and branding.

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