Last Updated: 7/8/2009 4:44 PM
When we first saw that AriZona was getting into the energy shot category, we were honestly somewhat skeptical. Fortunately, what they’ve put inside this bottle is extremely enjoyable (and potent) and is built on a base of tea that is vintage AriZona. It’s a mixture of sugar, honey, and sucralose to sweeten this moderately sweet shot, but there’s still only 10 calories per shot. They’ve supplemented the green tea with added caffeine, plus they’ve added taurine, ginseng, inositol, glucuronolactone, milk thistle, and loads of B vitamins. From a performance point of view, it seems to be on par with other products that are on the market, but the pleasant flavor of AriZona green tea is a nice benefit. In fact, it tastes almost like a concentrated version of AriZona’s flagship iced tea product, which should make this product have instant appeal with many consumers. The same goes for the packaging, which looks like a miniature version of one of AriZona’s green tea bottles. Capitalizing on that brand equity seems like a very wise move, especially since the shape of the bottle and its formulation seem very much like the offspring of the AriZona brand. The name “Rx Energy Fast Shot” is easy to read and intuitive, with a call out to the product’s “natural green tea energy” that lets the consumer know exactly what’s inside. Overall, this is a superbly executed product.