AriZona SPORTS

Product Type:Sports Drinks: Sports Drink; Container: 34 oz PET
BevNET Review: If you’ve ever had a lemon lime sports drink (and we’re pretty sure you have), then AriZona’s Lemon Lime “Sports” will taste very familiar. The 100 percent natural formulation is very straightforward, starting with its light lemon lime flavor. And lighter is probably the most notable part about this drink – at least if you are comparing it to Gatorade, the category leader. That said, it’s a perfectly fine sports drink, but not the type of product that we could imagine consumers going out of their way for. Packaging is a big 34 oz. bottle, which sticks with the AriZona theme. The design feels cartoonish rather than sporty (as sports drinks typically are), which makes the product come off as more of a refreshment beverage than something that provides functionality. Overall, it’s a pleasing product to taste, but we question whether its positioning is such that it can be a credible sports drink entry.Reviewed on: 4/26/2011

Product Type:Sports Drinks: Sports Drink; Container: 34 oz PET
BevNET Review: Compared with the other AriZona Sports flavors, Orange tastes more like its counterpart Gatorade flavor than the others thanks to it having a more pronounced saltiness. However, it still has a lighter mouth feel, which we found to be enjoyable compared to Gatorade and other sports drinks. On the other hand, it’s still a beverage that is more refreshment than functionality focused. While that will probably make it hard for this brand to really crack the sports drink category, it’s still an enjoyable product. The branding and packaging back this up as well, with the same AriZona logo taking center stage. They haven’t done anything to make it look like a sports drink, aside from block lettering for the word “SPORTS.” And that’s not enough, in our opinion, with this product likely relegated to being a discount player. Overall, it tastes nice, but the product feels like half finished with the way that the branding currently stands. Reviewed on: 4/26/2011