Last Updated: 4/26/2011 1:34 PM
Compared with the other AriZona Sports flavors, Orange tastes more like its counterpart Gatorade flavor than the others thanks to it having a more pronounced saltiness. However, it still has a lighter mouth feel, which we found to be enjoyable compared to Gatorade and other sports drinks. On the other hand, it’s still a beverage that is more refreshment than functionality focused. While that will probably make it hard for this brand to really crack the sports drink category, it’s still an enjoyable product. The branding and packaging back this up as well, with the same AriZona logo taking center stage. They haven’t done anything to make it look like a sports drink, aside from block lettering for the word “SPORTS.” And that’s not enough, in our opinion, with this product likely relegated to being a discount player. Overall, it tastes nice, but the product feels like half finished with the way that the branding currently stands.
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