Last Updated: 3/3/2011 9:53 AM
Assure’s Goji Lemonade “For Him” is best described as a sports drink alternative for the baby boomer demographic. Lightly sweetened with agave and cane syrup (to the tune of 40 calories per serving), the product has a mellow fruit flavor that features notes of lemon, apple, and berry. That said, this product’s flavor is very reminiscent of vitaminwater. Functionally, the product features vitamins, electrolytes, and zinc, with amounts on par with other products on the market today. The packaging is the most unique part about the product, with a 12 oz.pouch the format of choice. The closure is somewhat difficult to open, which might prove to be an issue for the target demographic. Despite having a good visual appeal, the layout of the pouch leaves something to be desired, with several different elements competing for your attention. In addition, “for him” is something that isn’t quantified well enough – nor is it clear as to why a female wouldn’t want to consume a product containing zinc. Overall, it’s a nice tasting product with the key differentiation being the choice of packaging, but simplifying the look of the package would go a long way.
Container12 oz Pak
Per serving: Calories 40, Fat 0g, Sodium 5mg, Carbohydrates 11g, Sugars 10g, Protein 0g, Vit A 8%, Vit E 8%, Vit B6 15%, Vit B12 15%, Zinc 20%, Vit C 80%, Niacin 15%, Folic Acid 8%, Pantothenic Acid 15%
WATER, ORGANIC AGAVE SYRUP, DRIED CANE SYRUP, CITRIC ACID, NATURAL FLAVORS, (APPLE, BLACKCURRANT, CARROT AND RADISH JUICES) [FOR COLOR], LEMON EXTRACT, GOJI BERRY EXTRACT, ECHINACEA EXTRACT, ASCORBIC ACID (VITAMIN C), ZINC SULFATE, NIACINAMIDE (NIACIN), VITAMIN E ACETATE, D-CALCIUM PANTOTHENATE (VITAMIN B5), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), VITAMIN A PALMITATE, CYANOCOBALAMIN (VITAMIN B12), FOLIC ACID, AND ELECTROLYTES (CALCIUM CHLORIDE, POTASSIUM BICARBONATE, MONOPOTASSIUM PHOSPHATE).
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