A&W/Sunkist Floats

Cadbury Schweppes, PLC
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BevNET Brand Traffic Rank: #248

Website: http://www.floats.com
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Every January, generally half of adult Americans make New Year's resolutions to lose weight....for the rest of us and those that fall from the wagon after the first week, A&W and Sunkist are introducing the first authentic ice cream floats in a bottle.

A&W Float

Product Type:Carbonated Soft Drink: Regular; Container: 11.5 oz
BevNET Review: A&W Float is certainly an interesting concept, especially for a novelty product -- which this appears to be. It packs a massive 260 calories into its 11.5 oz wrapped glass bottle, so it's definitely not for the dieter. The flavor is actually quite accurate and the use of sugar and dairy give it a taste that's spot on to the real thing. On the other hand, there's an issue with the consistency of the drink which, in shelf stable form, is homogenized into what you might get if you put an ice cream float in a blender for a few minutes. So in that sense, we'd prefer to stick with the real thing (is there ever a good substitute for ice cream???) rather than indulge in this product. However, in terms of line extensions and novelty products, it is, for better or worse, one of the better we've had in recent times. Worth a try.
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Average User Rating(70 votes)
BevNET Product Traffic Rank: #484
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