Ginger Lemon Peel
Last Updated: 10/13/2011 11:48 AM
Of the four flavors that make up Ayala Herbal Water’s sparkling line, the Ginger Lemon Peel variety was our favorite. This flavor is bit more complex than the others (thanks to the stronger ginger flavor) and the absence of an herbal note is a nice change (and it makes the drink less overpowering). If you like flavored seltzer, you’ll likely find this product extremely drinkable -- it’s definitely a product that can hold up without sweetener. Packaging is a 12 oz. longneck soda bottle, which will certainly be something that confuses at least some portion of consumers since the logo emphasizes “Herbal Water.” At least for this particular flavor, that’s a bit of misnomer, since the product is sparkling and doesn’t contain any herbs. Plus, the use of a soda bottle might make consumers expect a sweetened product. Otherwise, the product has a clean and sophisticated visual look -- we just think that changing up the branding and labeling would help it out.
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