AZ Energy Low Carb
Last Updated: 5/5/2010 5:03 PM
Despite the Low Carb trend being somewhat of a relic, AZ Energy “Low Carb” is a recent entry from the Arizona Beverage Company. Made with 3 percnet juice and sweetened with Splenda and a touch of honey, the product has a surprisingly light and clean flavor. That’s not bad for a product with only 10 calories per serving. Otherwise, the fruit flavor is mellower than its counterpart's, resulting in a lighter mouth feel and a more crisp finish. Like the full-calorie version, this product’s functional cocktail features 100mg of caffeine, 1000mg of taurine, vitamin C, B vitamins, ginseng, L-carnitine, guarana, glucuronolactone, and milk thistle. Packaging is a 16 oz. can that utilizes a white, blue, black, and gold color palate and aggressive, urban graphics. For the style of design, it’s well executed, with a clean organization to the text that’s on the can. However, the lack of a flavor name and the use of “low carb” seem like areas where the product could potentially be improved. Overall, it’s a good product, but we think it has the potential to be better with some small improvements.
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