Of the two varieties of BANa, this one seems like the clear winner. First, it offers more electrolytes than its counterpart and has essentially the same taste (it is slightly saltier, but we don’t think consumers will notice). Second, the branding feels much more confident (“Serious” over “Better”) and credible. Gone is the monkey theme and in its place is a design that’s technical and clean, with the “Na” (aka sodium on the periodic table of elements) seeming a bit more intuitive. From a flavor and functionality point of view, this product’s sucralose sweetened mixture is enjoyable and replenishing, with a sweet berry flavor that helps complement the salty flavor of the electrolytes. It’s one of those products that takes a few sips to get into, but once we did, it was worth it. We certainly felt rehydrated. Overall, an enjoyable product that’s superior to its counterpart.
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