blk+ Black Lemonade
Last Updated: 12/17/2013 1:26 PM
BLK+ Black Lemonade is a “fulvic trace mineral infused water” that is sweetened with stevia and has zero calories. Unlike BLK's flagship product, which is being marketed as a mineral water, this product is a hybrid of sorts. Specifically, the liquid is still black thanks to the addition of the fulvic trace mineral complex. On top of that, the company added citric acid, stevia and natural flavors. As for the resulting flavor, it definitely has a pretty strong mineral taste followed by a light and pleasant lemon flavor. BLK certainly succeeded in creating something that’s light and refreshing, although the stevia aftertaste is a bit strong. While the additions certainly make the brand feel more approachable, there still a hurdle of getting over both the flavor and the color of the fulvic mineral water. Otherwise, BLK+ Black Lemonade is on par with others zero-calorie, stevia-sweetened beverages. Functionally, it's hard to really discern what the benefits of this product are. This begins with the use of the word “trace,” which might lead consumers to believe that there isn't very much of it. And the nutrition facts panel doesn't help either with lots of zeros up and down the label. Visually, the full wrap black label has a sharp and minimalist look to it. It just looks different than other products that the competition, which might help it grab some eyeballs. If there's anything that the company might consider improving upon further refining, it would be to better explain the value proposition to the consumer on the front of the label. Overall, this is a nice step forward from its flagship product and one that should likely help the brand come closer to the mainstream.
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