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BLOX Energy Drink: Original

Original

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Last Updated: 6/15/2006 9:56 AM

Product Type: Energy: Regular; Container: 16 fl oz (473 ml) can
BevNET Review: BLOX is the re-branded energy drink formerly known as "Blue Ox" Shortening the name to BLOX and coming up with the "block man" that you see on the label will probably keep the lawyers at bay, but it seems like it has really hurt this brand's chance of success. The BLOX name and label feel cartoon-like and we're honestly not sure who the potential buyer is for this product. Maybe it's the value-price buyer? As for the flavor, it's a bright-blue colored formulation that features a standard berry/bubblegum flavor. While the taste is no better or worse than many competing products, the use of blue color is definitely not necessary. Overall, this product needs improvement.

Rating Explanation2 stars2 stars2 stars2 stars2 stars

Average User Rating

  (21 votes)
BevNET Product Traffic Rank: #1486

Blox
4 stars4 stars4 stars4 stars4 stars

I loved Blue Ox and was sad to see it discontinued. I always thought a new logo and fresh advertising could have helped it aganist Red Bull. I am glad the formula is still the same but the logo has to go. Market this to teen girls and women. Blox is a stupid name for it. The berry/bubblegum flavor is awesome. Use a different logo...maybe a jaguar or lynx. I would say the taste is 1 of the top 5 in energy drinks.

Posted by J. Miller on 2/22/2008 5:23 AM

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Blox or Blue Ox
5 stars5 stars5 stars5 stars5 stars

I still like the old logo better, but the product is what we are talking about and Blox is great! Glad to see it back, I give it 5 out of 5 for taste and energey

Posted by AJ on 10/29/2007 12:13 PM

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