Last Updated: 6/20/2013 3:04 PM
Of the two flavors of Blue Donkey that we sampled (Original and Light), it was this one, Light, that we preferred. That being said, the two varieties aren’t all that different and, despite being named Light, this product really isn’t something that is low in calories (it has 120 per 8 oz. serving). From a flavor perspective, it’s milky and sweet with bold coffee base behind the dairy and sugar. Maybe we’re just coffee snobs, but we think the product is a bit too milky and sweet to be perceived as a premium coffee drink. We do, however, appreciate the straightforward and simple ingredient list -- it’s very much a "what you see is what you get" type of product. In addition, we think there needs to be further variation between the two flavors. Integrating flavors into the lineup -- or making one that is lighter on the dairy if flavors aren’t their MO -- would be more marketable. Lastly, we question the packaging and format that the company has chosen. While the brand is playful and fun (and clean in execution), it feels, first and foremost, like a bottle of flavored milk. That’s an entirely different customer than one that will care about the fact that they use a small batch artisan roaster for their coffee. Overall, we appreciate what they are attempting to do, but it seems like Blue Donkey has missed the mark a bit in its first effort.
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