BluePrint Juice

Product Type:Juice: Fruit Juice; Container: 16oz Plastic
BevNET Review: Since the first time we tried BluePrint’s “Green” variety (the predecessor to this SKU), a lot has changed. Juice cleanses are en vogue, high pressure processed juice is gaining momentum, and countless other brands have entered the space. And of course, BluePrint itself has been acquired by Hain Celestial. Fortunately, BluePrint hasn’t sat still having revised its greens product to be more balanced and consistent. The balance that we’re referring to is the blend of leafy greens and the apple, both of which help keep the other from overpowering the palate. And despite having nine different ingredients, you can taste each one. That’s always the sign of a good product in our book. Like the rest of the brand, this product is “raw” and unpasteurized, but has undergone high pressure processing, and the super fresh taste of an unpasteurized product is highly addictive. While the shelf life isn’t extremely long, it’s certainly longer (and safer) than a completely raw product. Visually, we are still fans of the ingredients list as the product name approach. It’s definitely an effective way to hammer home that this is a straightforward product that doesn’t have any junk in it. If anything, we’d like to see the BluePrint name get a little more prominent billing than it currently has. Overall, an exceptional product that is worth every penny. Reviewed on: 4/11/2013

Product Type:Juice: Fruit Juice; Container: 16oz Plastic
BevNET Review: The Lime Ginger Lemon Agave flavor is one of the more recent additions to the BluePrint lineup, and it’s definitely a good one. It’s essentially a modernized lemonade, with the lime and ginger giving the product an enjoyable twist. Specifically, the lime does a great job of enhancing the depth of the citrus flavor, while the ginger gives it a complementary note of heat at the end. It’s much more enjoyable than the sweet and sour of ordinary lemonade. Unlike some of BluePrint’s other products, this variety has added agave, but they’ve kept it under control and the formulation is very balanced. Visually, we like the very clean and simple look of the bottle. Lacking any fruit images and being completely transparent, the design really focuses on the simplicity and quality of what’s inside the package. However, there isn’t really a lot of visual differentiation between the lemon cayenne flavor and this one, so consumers will be forced to look closely before picking a flavor. Overall, a very enjoyable addition to the lineup. Reviewed on: 4/11/2013

Product Type:Juice: Fruit Juice; Container: 16oz Plastic
BevNET Review: BluePrint’s “Pineapple Apple Mint” (formerly “Golden Pineapple Apple Mint”) is a raw and high pressure processed (a process that uses pressure rather than heat as pasteurization does) blend of pineapple juice, apple, and mint. The flavor of this product is straightforward and refreshing, with each of the three ingredients (pineapple, apple, and mint) easily distinguished from the mix. More importantly, the use of high pressure processing leaves the flavors tasting super fresh to the point where it blows away any pasteurized juice on the market. Visually, the clear packaging and minimalist label work are a good complement to the juices inside the bottle. However, we think that a little more effort to develop the brand could be done without sacrificing this approach. As it stands right now, sticker shock (this product has a retail price of $9) might be the only thing keeping some consumers from thinking that it’s a store brand. Overall, punching up the label would make this a five star product -- it’s that close to perfection.Reviewed on: 4/11/2013