Posted: Jun 20, 2011 at 8:55 AM
(Last Updated: Jun 20, 2011 at 4:41 PM)
One of two tea based varieties, Body Armor’s Orange Mango Black and Green Tea has a more complex flavor than some of the other varieties that make up the brand. That’s especially true when also considering the 10 percent coconut water that’s at the base as well as added yerba mate extract. Ultimately, the flavor of the drink is heavy on citrus flavor, but with a slight tropical skew from the coconut water. The tea is present, but more of a secondary note than a part of the drink’s body (it doesn’t really taste like a tea drink). The functional cocktail is loaded with ingredients, including amino acids, vitamins, minerals, electrolytes, fiber, EGCG, catechins, and polyphenols. With all of these ingredients, the potential for broad appeal is definitely there, especially with the easy to read buckets that they use to explain the ingredients on the side of the bottle. We’d say the same for the packaging in general, which has a sporty and intelligent style to it that still manages to remain approachable to both male and female consumers. The label looks great: it has matte and glossy sections as well as clear areas, and well executed graphic design. It definitely does not look like a product that’s on its first run. Overall, a very solid entry.