Review: Bomb Energy Drink

Bomb Energy Drink, which is produced by a company in Canada, is one of the more recent entries into the energy drink space. Inside the can, you’ll find a pretty standard tasting energy drink that, if anything, tastes a bit more tart than what you might find from a can of Red Bull or Monster. There’s otherwise really nothing innovative or special about the product, which is a big problem for upstart energy drinks. It’s certainly not the “best tasting” energy drink out there (the brand's website suggests otherwise). Functionally, it’s also pretty standard, with taurine, caffeine (80mg), and B vitamins being the key enhancements. On the outside, the Bomb brand has been interpreted in a literal sense, with a mushroom cloud motif. This, more than anything else, feels like a really bad approach in that it will certainly relegate this product to being viewed as a novelty product. Regardless, it has to be a value-priced product (it can price higher than Red Bull), which is dangerous given that its costs are certainly higher than the larger brands. Ultimately, Bomb is, at least in our opinion, the familiar story of an energy drink that is making the same mistakes as the hundreds (or thousands?) of other failed energy drinks that have come before it. The product, the messaging, and the branding are all so similar to what’s been done before.

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