Bolthouse Farms Bom DIa: Açai Berry with Pomegranate

Product Type: Juice: Fruit Juice; Container: 11.5 fl oz (340 ml) plastic
BevNET Review: Despite mangosteen being a natural foods-grade ingredient, this variety of Bolthouse’s Bom Dia line will taste more familiar to most consumers. In essence this blend tastes like a combination of grape juice, banana, and coconut flavors, although only the first of these items is actually present in the product. Mangosteen, which is something that even natural/health food consumers have most likely never tried, is, therefore, not an ingredient that will whet the appetite, making this product require heavy sampling/marketing to make it sell well. Still, the quality and refreshment factor are top notch, making it one of the best from Bolthouse to date and we believe that consumers who do sample it will come back for more. Overall, a well executed but exotic concoction that manages to present a mainstream flavor.

Average User Rating

(40 votes)

BevNET Product Traffic Rank: #125