Pink Guava Passionfruit
Last Updated: 8/16/2010 10:31 AM
For a product that’s touting an unfamiliar superfruit, this product tastes surprisingly familiar, starting with the drink’s mildly sweetened guava and passionfruit flavors. Having no knowledge of what borojo fruit tastes like, it’s hard to say whether it’s good or bad that it doesn’t impart any flavor onto this drink. Still, we would have expected it to – and we suspect that consumers will expect this drink to taste a bit more exotic than it actually does. The mixture is USDA Organic and sweetened with sugar and erythritol, although it would certainly pass for a straight sugar sweetened product. That’s certainly a plus, as is the drink’s reasonable 100 calories per 16.9 oz. bottle. In addition to enjoyable flavor, Borojo’s Pink Guava Passionfruit is enhanced with borojo extract, yerba mate, green tea, guarana, and ginseng, which are what the drink uses to substantiate its “energy drink” tag line. On the packaging front, the latest iteration of the Borojo label is the best yet, with a more logically arranged front panel putting less emphasis on the borojo superfruit. Plus, they’ve replaced some of the verbose copy that was on the old label (e.g. as “clean, crisp, deeply refreshing”) and replaced it with text that’s more direct and easy to understand (“hydrate + energize + perform”). By downplaying the borojo superfruit (it’s on the bottom portion of the label), we think that Borojo has eliminated the roadblock of consumers deciding if they want to try something new, instead placing the emphasis on the flavor and function. Definitely an improved product.
Container16.9 oz PET
Calories 50, fat 0g, sodium Omg, carbohydrate 14g, sugars 12g, protein 0g
Purified water, organic sweeteners, organic borojo extract, natural flavor, organic carrot juice concentrate, organic fruit juice concentrates and purees (pink guava and passionfruit), citric acid, organic yerba mate leaf extract, citric acid, organic green tea extract, lactic acid, organic guarana seed extract, organic ginseng root extract.
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