Last Updated: 4/9/2010 1:06 PM
In terms of flavor, bot's Orange flavor is quite enjoyable, assuming you like "enhanced water" products that first and foremost taste like water. The orange flavoring, with the aid of sugar, is really more of a "splash" of flavor than the primary taste of the product. Despite the lack of coloring, we expected something with a stronger orange flavor than it actually has. That's likely the result of the prominence of the word "Orange" on the label. Describing it as "with a splash of Orange" would more accurately describe what's inside the bottle. As far as the enhancements go, they've chosen to add antioxidants, B vitamins, and electrolytes to the mix. Obviously, it's difficult to quantify and impossible to feel the effects of antioxidants, so making this the primary benefit doesn't seem like the best way to go. Promoting the electrolytes would likely cast a bigger net, especially since the function of "hydration" is a key part of why someone would consume this product. However, looking at the label, the product doesn't quantify the electrolytes well either, especially with no sodium or potassium on the nutrition facts panel (two things that consumers will look for). And, as we stated with the other flavors, we're not convinced of the product's near straight translation of their kids brand to this new, more adult oriented product. It's hard to understand who the target consumer for this product really is as speaks in adult terms (e.g. antioxidants) but has a theme that's likely to skew towards a younger demographic. Overall, we like the taste, but the exterior of the product doesn't really line up with what's inside the bottle.
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