Posted: Sep 14, 2015 at 5:27 PM
(Last Updated: Nov 10, 2015 at 2:31 PM)
Rather than creating a “Mocha” flavor like most other brands do, Bramo has opted for to go for a raw cacao flavor. Made with coffee, water and raw cacao nibs (the product is certified fair trade and USDA Organic), the product is very clean and straightforward. The cacao adds an earthy dark chocolate note to the product, while Bramo's base of cold brew coffee is full-bodied and very smooth. Like their other products, this one is a concentrate (refrigeration is required) that should be diluted at a two-to-one ratio. But it tastes great for whatever strength you prefer. Packaging and branding are also innovative in their approach. The product is packaged in a 2 oz. pouch, which was designed with portability in mind. Using this format and size, the product can go places where other cold brews cannot (on a plane, for example). From an everyday perspective, this product has two challenges. First, the look of it, which is, we’re sorry to say, not as attractive as many of the other brands out there. This is something that could be easily improved with a good package designer and less text on the front of the package. The second issue is with the functionality of the package. In our tests, it was extremely difficult to both open the zipper lock inside the package and to avoid getting the liquid on our hands (or whatever we were opening it over). We’re not sure what the solution is, but this is something that might be an impediment to repeat sales. Overall, we like the concept and the innovation that it brings, but the execution of the packaging needs work.