Apple and Ginger Carbonated Fresh Juice
Last Updated: 1/26/2013 11:48 AM
This variety of Brooklyn Soda Works follows a style that is used for many of their flavors (which are in constant rotation as they are always coming up with new ones). It blends freshly pressed apple juice with ginger, lemon juice, and carbonated water to create something that is part soda and part juice. The flavor is simple, but bold, with the assertive flavor of fresh apple juice providing the primary flavor of the drink. The addition of carbonated water gives the drink some pop, while the finish of the drink has some spice from the ginger and a sharp citrus note from the lemon. They’ve done an awesome job of blending these flavors in their proper proportions and it shows in how balanced the flavors of the drink are. Another big advantage (at least in terms of flavor) is that the drink is perishable and has a short shelf life, which means that we’re sampling a super fresh product rather than one that’s designed to hold up for a while. While that’s not an issue for the brand’s hyperlocal strategy (you can only get this in Brooklyn, Queens, and a few locations in New York City), it’s something that obviously presents challenges for scalability. But since they’ve created something that’s focused on being handcrafted and top notch quality, we’re not going to hold that against them. Visually, we like the simple look of the label, which has a minimalist meets hipster vibe to it. The label is basically a big blob of text, but it works, with the background being the words “brooklyn sodaworks” in an old typewriter font. The red text used for the flavor name are still readable and it’s pretty easy to figure out what this product is. Plus, it looks very different than other sodas, so we think it will grab eyes in places where it is sold. Overall, a very enjoyable product.
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