Last Updated: 11/23/2011 10:28 AM
Bullet is an energy drink that relies on “classic” energy drink flavor and ingredients. It is one of those unfortunate products that still seems to think that “me too” is the best way to go up against the market leaders. And that’s really all it is as the flavor and functionality of Bullet can be found in countless other energy drinks. Again, all we can say is that that ship sailed a long time ago. Bullet is produced in Belgium of all places (hurting their probably already low profit margin) and bears a name that fits into the aggressive styling that is cliche for the energy drink category. For us, it’s hard to see any consumer truly associating with a bullet -- they are likely just buying this if it’s super cheap or the only option. For the marketer, that’s a pretty tough spot to be -- especially since there are so many energy drinks on the market.
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