Caffeine Energy Drink

Product Type:Functional: Energy Drink: Regular; Container: 12 oz sleek can
BevNET Review: Caffeine Energy Drink is, as the name plainly states, an energy drink with 140mg of caffeine per 12 oz. can. In addition to this, they’ve added several nutrients, including vitamin C, B vitamins and sodium. Inside the can, the almost clear liquid has a slight yellowish green tint and a moderate level of carbonation. The sugar sweetened flavor is more enjoyable than the brands that are clones of the Red Bull flavor (this one certainly is not), but there are definitely better tasting competitors out there. It seems to have a peach citrus flavor to it, with a vitamin note and energy bite behind it. Again, it’s definitely drinkable, but not the best out there. On the outside, they’ve gone with an almost plain black can (there’s a slight pattern in the backdrop), white lettering, and a red accent. Pairing this with the product's utilitarian name, it all feels kind of plain and lacking excitement to the point where one might almost wonder if this is a “generic” energy drink. Overall, it’s not a bad product, but it’s one that might have trouble finding its own identity and niche with the branding choices that they’ve made.