Cascabel Energy Drink
Last Updated: 2/21/2005 12:34 PM
In Mexico, the rattlesnake is called El Cascabel. Thus we have the origin of the latest Hispanic-targeted energy drink to hit the market, Cascabel. This "bebida energetica's" slogan is "dejate morder" or "get bit". The drink features a double-whammy of ingredients, including an energy blend made up of l-carnitine, sucrose, caffeine, guarana, green tea, inositol, glucuronolactone. In addition, the "immunity blend" contains MPS, oat beta glucan, mSM, and coenzyme Q-10. The flavor to this beverage is a sweet green apple with hints of watermelon. The quality of the flavor is definitely above average. The packaging is unique and will definitely appeal to Hispanic consumers. For the mainstream consumer, this product will seem unique, but we question whether the snake image will appeal to consumers that currently consume energy drinks. Still, this product is unique and can definitely achieve success if it goes after the right niche.
Container8.4 oz can
Serving size 1 can: Servings per container;
Total Carbs 28g;
Vitamins % Daily Value: Vitamin C 150%, Riboflavin 220%, Niacin 150%, Vitamin B6 260%, Vitamin B12 210%, Pantothenic Acid 150%, Sodium 10mg;
Siberian Ginseng 220mg;
Energy Blend 2800mg;
Carbonated Water, Fructose and or Sucrose and or Dextrose, Citric Acid, Taurine, Natural and Artificial Flavor, Ascorbic Acid, Guarana (Paullinia cupana) Seed Extract, Caffeine, Sodium Benzoate (preservative), Potassium Sorbate (preservative), Caramel Color, L-Carnitine, Inositol, Niacin, Calcium Pantothenate, Siberian Ginseng (Eleutherococcus sinticosus) Root Extract, Ginkgo biloba Leaf Extract, Green Tea (Camellia sinensis) Extract, Riboflavin, Pyridoxine Hydrochloride, Ubiquinone (coenzyme Q-10), FD&C Blue #1, Cyanocobalamin, Glucuronolactone, MPS, Mucilaginous-Poly-Saccharides, Oat Beta Glucan, MSM (methylsulfonylmethane).
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