Posted: Nov 18, 2010 at 1:49 PM
(Last Updated: Nov 22, 2010 at 12:15 PM)
Designed as a "pre-exercise dietary supplement", Celsius' calorie burning shot seems like a logical evolution for the brand. In fact, we suspect that there's probably a bigger opportunity out there for a calorie burning shot than there is for a calorie burning drink (it's just way more convenient). In the case of Celsius, this entry feels very marketable and appealing, with the same MetaPlus formula but crammed into a 2.5 oz. format. It also provides energy, with caffeine and a host of other ingredients that are typically found in energy shots. Flavor wise, it's on par with what we've seen in other shot products, meaning that it is definitely very functional in nature. However, the Calypso Punch flavor helps cover it up, providing a relatively pleasant tasting tropical fruit punch note. As far as the packaging is concerned, we think that they've done a nice job, both in terms of miniaturizing the Celsius brand and making something that is easy to understand in a very short amount of time. Overall, whether you've tried Celsius or not, this product is definitely worth a try — it's well executed and delivers functionality that you won't find in other shot products.