Chameleon Cold-Brew

by C&W Beverage Inc

Review: Chameleon Cold-Brew Adds “Texas Pecan” to Lineup

Posted: Aug 16, 2016 at 11:46 AM (Last Updated: Aug 16, 2016 at 11:46 AM)
Chameleon Cold-Brew Adds “Texas Pecan” to Lineup

Covers Products: Texas Pecan Coffee

Chameleon Cold-Brew has been going through a bit of a brand evolution over the past couple of months, with new labels, flavors, and even a website dedicated to educating consumers about cold-brew.

Their latest offering, Texas Pecan Coffee, feels like something that’s both a culmination of those efforts as well as a nod to their roots. This one comes in the form of a concentrate as opposed to a ready to drink product, with no sugar, USDA Organic certification (like all of their products), and only 4 calories per serving (for the concentrate, that is). The flavor is nutty, bold, and smooth, with a very nicely balanced blend of the coffee and pecan flavors. While it’s probably not going to be as big of a seller as one of their more classic flavors (e.g. vanilla), we really like the uniqueness of it and it would certainly make for a nice base in a variety of coffee drinks.

The design of the product has evolved quite a bit since we saw our first bottle of Chameleon and this is one of their most polished looking products. The label has large lettering and a mosaic patterned chameleon as its key elements. It’s clean and easy to read, while the metallic inks give it a nice shine. As we alluded to in the beginning, the use of Texas in the flavor name is a nice way to connect the product to the brand’s story of being Austin-based. The end result is a bottle that will stand out from the cold brew set, which is largely focused on unflavored entries.

Overall, Chameleon’s Texas Pecan is a well-timed addition to their lineup of cold-brew concentrates. It offers flavor that can hold its own with what’s out there and by owning its origins, it gives Chameleon something that will help cut through the clutter of the category (at least for a little while).

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