Charley's Milk

Product Type:Dairy: Flavored Milk; Container: 14 oz PET
BevNET Review: Charley’s Milk’s Chocolate Milk is a fat-free sugar sweetened beverage. Since its a fat-free and shelf-stable product, the thickness of the product comes from added gums. While this does make the product thicker, the texture of the drink lacks the creaminess that would be found in a whole milk product. That said, this product is about average in terms of flavor when considering it against other chocolate milk products, including those made by your local dairy. Packaging is a 14 oz. PET bottle, which has an hourglass shape. While it is the same shape as many protein drinks, the label and “Charley’s” brand (named for the company’s founder) presents an image of being wholesome and good for you. It’s a pretty busy front panel, with way too much text (and a single seemingly random Spanish word, “leche”) hurting the appeal of the drink. Simplifying the look of the product would definitely help. Overall, Charley’s Chocolate Milk has decent flavor and a framework for a good looking label, but some simplification to the label would definitely go a long way.Reviewed on: 4/10/2012

Product Type:Dairy: Flavored Milk; Container: 14 oz PET
BevNET Review: While we see the need for this brand to have more than one SKU, it’s hard for us to believe as though this is the right fit for what the brand is going for (something that’s good for you). Specifically, the drink has a pink color to it (thanks to Red 40) and artificial tasting strawberry flavor (naturally and artificially flavored). It’s unfortunately just not on the same level as Charley’s Chocolate Milk. Perhaps a vanilla or coffee flavor would be a better way to go.Reviewed on: 4/10/2012