Skinny Cherry (2010)
Last Updated: 6/23/2010 5:37 PM
Of all the cherry juice products that we've tried from CherryPharm, this is probably the best one in terms of taste and tartness. The product uses tart cherry juice (65 percent and not from concentrate), water, and reb A for some added sweetness, which results in something that's really big on cherry flavor lower in calories (90 per bottle) than some of their other flavors. Surprisingly, there's no detectable sweetener flavor, with the tartness of the cherry likely washing away any of the aftereffects of the stevia. On the outside, the 8 oz.hot fill bottle has been fully wrapped with a shrink sleeve label. While it's aesthetically pleasing and the name Cheribundi is cute, there are definitely a few issues with it. First, the flavor name is small and hard to find (it's down along the bottom of the bottle) and it's also not overly descriptive (Skinny Cherry doesn't tell you what you're getting into). Further on that, the other parts of the label, with the exception of the logo itself, have type treatments that are difficult to read from less than a few inches away. Overall, it's a very nice tasting product, but refining the product's messaging and pitch would be a big help.
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