Like the other Cherrish flavors, this 100% juice drink has a very tart cherry flavor that has been rounded out with the sweet taste of blueberries. That's rather interesting, seeing as the label doesn't cite ingredients that explain the flavor or color. In any event, it's an enjoyable product to drink, but given the rather technical looking packaging it seems like this will appeal to the type of person who seeks cherries for their health benefits (antioxidants and anti-inflamatories). We're not sure that's going to be a big market any time soon, especially since consumers are trending towards more exotic fruits rather than something as pedestrian as a cherry. The best bet for this product would be to class it up a bit and make the product look and feel like a premium product. That might win over some segment of the juice category -- especially those who discover how good cherry juice tastes.
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Juice: Juice Drink
Cherry Concentrate from Montmorency Tart CherriesAscorbic Acid, All Natural Blueberry Flavoring
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