Chrome Citrus Blitz
Last Updated: 6/10/2008 12:49 PM
For a product whose primary selling point is that it is made in Italy, it doesn't feel overly Italian in nature. That's okay by us, though, since the formulation is spot on for a super premium carbonated soft drink. Made with 2% orange juice and sweetened with sugar, the product's sweet citrus body is very clean and crisp to the finish. On the outside, the product uses a fully wrapped glass bottle. We have two issues with the exterior of the product. First, they've wrapped the cap, which makes it very difficult to open. Second, the product is emphasizing that it is "soda made in Italy", which seems irrelevant to a drink called "Chrome Citrus Blitz." Overall, stellar taste, but confused in terms of branding.
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