The Fruit Punch flavor of Clif Quench is an enjoyable version of one of the mainstays of the sports drink category. This colorless variety feels light in the mouth and has a touch of salt to the finish, while a pleasant fruit punch flavor helps please your palate. It more or less tastes exactly like the “market leader,” but with a cleaner body and no color. That being said, we’re not sure if Clif has done enough to differentiate. On the outside, the product has a full wrapped bottle with a surfing theme and prime placement of the Clif logo. The logo alone is sure to catch some eyes, while the full wrap (which has been very cleanly applied, we might add) gives it a unique shelf presence. Overall, it’s a nice tasting drink that will probably turn some heads when it lands in stores, but Clif has a long road ahead of it if it wants to be a player in this space. At least they have a strong starting point.