Coca-Cola C2

Coca-Cola C2

Coca Cola Company
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BevNET Brand Traffic Rank: #562

Website: http://www.coca-cola.com
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Coca-Cola C2 was created to specifically address their desire for a lower-calorie cola with that great Coca-Cola taste. The packaging graphics feature the familiar Coca-Cola trademark in black on a "Coca-Cola red" background, to provide a distinctive visual difference between Coca-Cola C2 and the flagship brand. An integrated marketing campaign will support the summer roll-outs, including television, radio, out-of-home and Internet advertising. Coca-Cola C2 will be available in retail and foodservice outlets in bottles and cans, fountain, and as a frozen carbonated beverage.

Coca-Cola C2

Product Type:Carbonated Soft Drink: Regular; Container: 12 oz can; 20 oz PET
BevNET Review: Coke C2, Coca-Cola's low-calorie/low-carb version of its original, pleasantly surprised some of our taste testers. It's mixture of corn syrup and artificial sweeteners (aspartame, sucralose and Ace-K) produces a flavor and mouthfeel that closely resembles the original while providing only 45 calories per 8 oz serving. The beverage has far less aftertaste than Diet Coke, but the taste of the aspartame is still noticeable and detracts from the product. A straight blend of sucralose and corn syrup would be a major improvement. The labeling for Coke C2 is subtle, perhaps to the point of fault. The Coke C2 logo is far from eye-catching and the descriptive text "Lower Sugar Cola…half the sugar of regular cola" is still less conspicuous. Labeling aside, we think Coke C2 is a solid product that should find a niche among the folks that are neither here nor there with respect to cola calories.
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Average User Rating(72 votes)
BevNET Product Traffic Rank: #1156
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