Manufacturer's Brand Overview
Coca-Cola C2 was created to specifically address their desire for a lower-calorie cola with that great Coca-Cola taste. The packaging graphics feature the familiar Coca-Cola trademark in black on a "Coca-Cola red" background, to provide a distinctive visual difference between Coca-Cola C2 and the flagship brand. An integrated marketing campaign will support the summer roll-outs, including television, radio, out-of-home and Internet advertising. Coca-Cola C2 will be available in retail and foodservice outlets in bottles and cans, fountain, and as a frozen carbonated beverage.