COCO The Natural Drink

by Purebody Beverages (the brand name is: COCO The Natural Drink)

Product Type

Juice: Coconut Water and Juice

Container

11.16oz pak

Nutritional Info

Our coconut water with pineapple contains the following, per 330ml serving: calories (80), fat (0g), cholesterol (0mg), sodium (55mg – 2 %), potassium (680mg – 19%), carbohydrate (21g – 7%), sugars (21g), protein (0g), vitamin C (190%), calcium (5%), phosphorous (5%) magnesium (5%)

Ingredients

- Coconut Water - Pineapple puree (approx 15% of total volume) - Coconut Puree - Vitamin C (ascorbic acid)

Bevnet Rating
2.5 stars2.5 stars2.5 stars2.5 stars2.5 stars
User rating
(Not Rated)
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Review: coconut water with pineapple

Posted: Aug 13, 2012 at 1:48 PM (Last Updated: Sep 21, 2012 at 10:46 AM)
Coco’s Coconut Water with Pineapple is a blend of coconut water and pineapple puree. Like the flagship “coconut water” flavor, this variety has a fairly familiar (assuming you’ve tried the many other brands of pineapple coconut water out there), but enjoyable, flavor. Still, the lack of differentiation is a big issue -- how does this brand gain a loyal following? The packaging, which is an 11 oz. Tetra Pak carton, doesn’t really help much either. Its only point of differentiation is in its bilingual packaging, with which it appears to be first to market. Otherwise, using simply the name “Coco” in a market where “coco” is being used in many different coconut waters is like naming your energy drink “Energy.” From our perspective (where we see tons of brands fail every year), this doesn’t seem like the most sound approach to establishing your brand. Overall, it tastes nice, but we don’t really see a meaningful point of differentiation with this product.

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