pure organic coconut water
Last Updated: 8/5/2011 4:05 PM
Using a base of organic coconut water from concentrate, the flavor of CocoLibre is enjoyable and straightforward. The flavor of the coconut water tastes rather “green" -- something that has been lacking from some of the other from concentrate offerings that we’ve sampled. However, the biggest draw is likely to be the fact that this product is USDA Organic. Otherwise, it’s on par with other pure coconut water products. Packaging is an 11 oz. white PET bottle, which they’ve given a clean looking white full wrap label. The logo and graphic (a green coconut being dropped into water) are easy on the eyes, but the product lacks in personality compared to other products that are out there. That said, this product could either be a high end play (if the organic aspect resonates with consumers) or a value play (if it doesn’t). Overall, the taste and appearance are very enjoyable, but we think that more could be done to make this a more memorable product.
Calories 60 Total Fat 0g Cholest 0mg Sodium 120 mg Potassium 680mg Total Carb 14g Sugars 13g Protein 0g Calcium 71mg Phosphorous 17mg Magnesium 64mg
100% Organic Coconut Water from Concentrate, natural flavors
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